Given the widely acknowledged homelessness crisis experienced by Los Angeles, the County wished to provide an engaging piece of informative content for online distribution that not only articulates the gravity of the situation, but also the efforts and investments already in place to resolve the hardship, as well as the implementation of a $6 Billion dollar initiative – dubbed Measure H – to further the cause.

I can speak to the results first-hand. As a long-time resident of Venice Beach, it was heartening to see the genuine humanitarian effects of the campaign, which included the creation of a dedicated housing area complete with patio furnishings and provisions for people in need.