In my role as Global Creative Lead at Belkin, I was responsible for 4 brands: Belkin (a tech brand that leads the market in peripherals for mobile communication); Wemo (a ranger of cutting-edge smart home hardware); Linksys (the world’s leading routing and wi-fi signal boosters); and Phynn (the world’s first smart home water management system).
The company was flirting with Foxconn, hoping to seal a multi-billion dollars acquisition, so their CES stand needed to be a showpiece that convinced the board that they were onto a winner.
Turns out, so were we.
For CES, I got to flex my experiential chops. The stand we created subsequently received a Bronze Award from Exhibitor Magazine, placing Top 5 ALL TIME in their list of CES show booths going back over 50 years! And we achieved it having had our budget slashed by 50% just weeks before the show!